Principles of marketing / (Record no. 47849)

MARC details
000 -LEADER
fixed length control field 00767pam a2200253 a 4500
001 - CONTROL NUMBER
control field 1052935
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170113122438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 901120s1991 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136912477
040 ## - CATALOGING SOURCE
Transcribing agency spu
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .K63 1991
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 711 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
490 1# - SERIES STATEMENT
Series statement The Prentice Hall series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Prentice-Hall series in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 13/01/2017 Donation-BFA 500.00 13 1 HF 5415 .K63 1991 049337 14/02/2022 28/01/2022 28/01/2022 1 13/01/2017 Book