Marketing (Record no. 38276)

MARC details
000 -LEADER
fixed length control field 00612 2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110516t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071106016
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .E89 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Etzel,Michael J.
245 ## - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc Michael J. Etzel, Bruce J. Walker, William J. Stanton.
250 ## - EDITION STATEMENT
Edition statement 14th.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw hill
Date of publication, distribution, etc 2007
Place of publication, distribution, etc Boston
300 ## - PHYSICAL DESCRIPTION
Extent xxii,706p.
Dimensions 28cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 16/05/2011 purchase 13 1 HF5415 .E89 2007 025461 14/10/2019 1 16/05/2011 Book