Dictionary of marketing communication (Record no. 36678)

MARC details
000 -LEADER
fixed length control field 00533 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100524t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761927700 (hard)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761927719 (paper)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number REF HF5412
Item number .G68 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Govoni, Norman A.
245 ## - TITLE STATEMENT
Title Dictionary of marketing communication
Statement of responsibility, etc Norman A. Govoni.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc c2004
Place of publication, distribution, etc Thousand Oaks, Calif.
300 ## - PHYSICAL DESCRIPTION
Extent v, 249 p.
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- Dictionaries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing -- Dictionaries
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Copy number Price effective from Koha item type
    Library of Congress Classification   Not For Loan Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) Reference 24/05/2010   REF HF5412 .G68 2004 019319 1 24/05/2010 Book