Copywriting for the electronic media : (Record no. 35700)

MARC details
000 -LEADER
fixed length control field 01803cam a22003374a 4500
001 - CONTROL NUMBER
control field 14877085
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20080325080532.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070604s2009 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007930096
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780495803706
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .M44 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Meeske, Milan D.
245 10 - TITLE STATEMENT
Title Copywriting for the electronic media :
Remainder of title a practical guide /
Statement of responsibility, etc Milan D. Meeske.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA, USA :
Name of publisher, distributor, etc Thomson Learning,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 312 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 303-304) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Broadcast advertising.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last borrowed Copy number Price effective from Koha item type Total Renewals Date last seen
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 15/10/2009 Purchase 3 HF5825 .M38 2009 012116 20/06/2016 1 15/10/2009 Book    
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 04/04/2012 purchase 4 HF5825 .M38 2009 030952 06/12/2019 2 04/04/2012 Book    
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 04/04/2012   3 HF5825 .M38 2009 030956 19/11/2024 6 04/04/2012 Book 1 03/12/2024
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 06/01/2014   1 HF5825 .M38 2009 012117 12/10/2019 7 06/01/2014 Book    
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 04/04/2012 purchase 3 HF5825 .M38 2009 030953 22/09/2016 3 04/04/2012 Book    
    Library of Congress Classification     Non-fiction Nakuru Campus Nakuru Campus General Circulation 04/04/2012 purchase 4 HF5825 .M38 2009 030954 27/05/2016 4 04/04/2012 Book    
    Library of Congress Classification     Non-fiction Nakuru Campus Nakuru Campus General Circulation 04/04/2012 purchase 3 HF5825 .M38 2009 030955 10/06/2016 5 04/04/2012 Book