Marketing management; (Record no. 35101)

MARC details
000 -LEADER
fixed length control field 00506nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090624t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013556267
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K68 1988
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management;
Remainder of title Analysis, Planning, implementation, and control
Statement of responsibility, etc Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc Prentice-Hall
Date of publication, distribution, etc 1988
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 777p. ;
Dimensions 23.5cm
500 ## - GENERAL NOTE
General note Includes indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
General subdivision Managemt
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last borrowed Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 24/06/2009 38 4 HF5415.13 .K68 1988 007546 06/07/2018 24/06/2009 Book