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Marketing management /

Kotler,Philip

Marketing management / Philip Kotler - 11th ed. - New York : Prentice Hall c2003. - xxix,706, 130. p.; ill. 25 cm.

Inspired by the American ed. of same title.

Includes bibliographical references and index.

ISBN: 8178086549

LCCN: 2008053888

Subjects--Topical Terms:
Marketing--Management.--Europe
Marketing--Management.

LC Class. No.: HF5415.13 / .K63 2003

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