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The branding of tourist destinations : theoretical and empirical insights

The branding of tourist destinations : theoretical and empirical insights - Bingley, UK, Emerald Publishing, 2019 - xx, 241 p. : illustrations; 24 cm.

ISBN: 978-1-78769-373-9

Subjects--Topical Terms:
Branding (Marketing)
Tourism Marketing--branding

LC Class. No.: G155 / .B73 2019

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