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Influence of Differentiation Strategies on the Growth of Small and Medium Enterprises in Makueni County, Kenya

Okwaro, Valentine Osimbo

Influence of Differentiation Strategies on the Growth of Small and Medium Enterprises in Makueni County, Kenya - Limuru, Kenya St. Paul's University 2024 - xiii, 69 p.;

Includes bibliographic references

Subjects--Topical Terms:
Strategic planning--Small and Medium Enterprises
Product differentiation strategies --Small and Medium Enterprises
Entrepreneurship--Small and Medium Enterprises

LC Class. No.: THE HD30.28 / .O39 2024

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