Strategic management for hospitality and tourism /
Okumus, Fevzi.
Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth - Amsterdam ;|aBoston ;|aLondon :|bButterworth-Heinemann, |c2010 300 x Routledge 2013 - iv, 333 pages : illustrations, maps ; 25 cm
Includes bibliographical references and index
"Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike other textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive or descriptive approach. It looks instead at the latest in strategic thinking and theories and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations."--BOOK JACKET
9780750665223
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
TX911.3.M27 / O38 2010
Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth - Amsterdam ;|aBoston ;|aLondon :|bButterworth-Heinemann, |c2010 300 x Routledge 2013 - iv, 333 pages : illustrations, maps ; 25 cm
Includes bibliographical references and index
"Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike other textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive or descriptive approach. It looks instead at the latest in strategic thinking and theories and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations."--BOOK JACKET
9780750665223
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
TX911.3.M27 / O38 2010