Strategic advertising campaigns /

Schultz, Don E.

Strategic advertising campaigns / Don E. Schultz. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, 1989. - xix, 630 p. : ill. ; 25 cm.

Includes bibliographical references (p. 619) and index.

0844230553

89060185


Advertising campaigns.

HF5823 / .S36 1989

659.1/13