The elements of copywriting :

Blake, Gary.

The elements of copywriting : the essential guide to creating copy that gets the results you want / Gary Blake and Robert W. Bly. - New York : Macmillan USA, c1997. - xii, 176 p. ; 22 cm.

Includes index.

0028613384 (alk. paper)

97002717


Advertising copy.
Journalism--Authorship.

HF5825 / .B53 1997

659.13/2