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Marketing :

Schoell, William F

Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan - 6th ed. - Englewood Cliffs, N.J. : Prentice Hall, 1995 - IS-15, xxvii, 762 p. : ill. (some col.) ; 29 cm

Includes bibliographical references and indexes

ISBN: 9780205156023 0205156029

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S36 1995

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