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Strategic advertising campaigns

Schultz, Don E

Strategic advertising campaigns Don E. Schultz and Beth E. Barnes - 4th ed. - Illinois NTC Business books 1994 - xxvi, 370p. ; 23.5cm

Includes bibliographical references and index

ISBN: 0844230154

Subjects--Topical Terms:
Advertising campaigns

LC Class. No.: HF5823 / .S3636 1994

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