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Introduction to advertising and public relations /

Introduction to advertising and public relations / 2013/2014 - Boston, MA : Pearson Learning Solutions, 2014 - 502p. : col. ill. ; 28cm.

Includes bibliographical references and index

ISBN: 9781269259927

Subjects--Topical Terms:
Advertising--Vocational guidance
Public relations--Vocational guidance

LC Class. No.: HF5828.4 / .I58 2014

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