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Marketing research :

Nargundkar, Rajendra

Marketing research : text and cases / by Rajendra, Nargundkar. - 3rd ed. - New Delhi ; Singapore : McGraw Hill Education (India) Private Ltd ; c2008. - xxvi, 533 p. : ill. ; 25 cm

Includes bibliographical references (p. [528]-529) and index.

ISBN: 9780070220874

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .N37 2008

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