Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan, with Elyse Arnow Brill and Sandeep Puri. - 8th ed. - Boston : Pearson ; c2014. - 479 p. : 27 cm

Includes bibliographical references and indexes.

9780273768685 (alk. paper)

2012046786


Export marketing--Management.
Export marketing--Management--Case studies.

HF1416 / .K44 2014

658.8/4