Public relations:

Public relations: the profession and the practice / by Dan Lattimore, Otis Baskin, Suzette T. Heiman and Elizabeth L. Toth. - 4th ed. - New York : McGraw-Hill ; c2012. - xix, 372 p. : 26 cm.

Includes bibliographical references and index.

9780071315784


Public relations.
Public relations.--United States.

HM1221 / .P82 2012