The future of excellence in public relations and communication management :

The future of excellence in public relations and communication management : challenges for the next generation / edited by Elizabeth L. Toth - New York: Mahwah, N.J. : Routledge Erlbaum, 2007 - xxvi, 629 p. : ill. ; 24 cm - LEA's communication series .

Published on the occasion of the retirement of James E. Grunig and Larissa A. Grunig from university education and to present the advances made because of their IABC Excellence Study

Includes bibliographical references and indexes

9780805855968


Public relations
Communication in management

HD59 / .F88 2007