The power of corporate communication :

Argenti, Paul A.

The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman. - Boston : McGraw-Hill, 2002. - vii, 294 p. : ill. ; 25 cm.

Includes bibliographical references (p. 267-282) and index.

0071379495

2002003744


Communication in management.
Corporations--Public relations.
Communication in organizations.

HD30.3 / .A73 2002