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Strategic public relations management:

Austin,Erica Weintraub

Strategic public relations management: planning and managing effective communication programs Erica Weintraub Austin,Bruce E. Pinkleton - 2nd ed. - New York Routledge 2006 - Xv,411p. - LEA's communication series .

includes bibliographical references and index

ISBN: 0805853812

Subjects--Topical Terms: public relations-management

LC Class. No.: HD59 / .A97 2006

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