Media strategies for marketing places in crisis :
Avraham, Eli.
Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter. - 1st ed. - Amsterdam : Butterworth Heinemann, 2008. - xiv, 231 p., [10] p. of plates : col. ill. ; 25 cm.
Includes bibliographical references (p. [211]-224) and index.
9780750684521 0750684526
Tourism--Marketing.
Place marketing.
Advertising media planning.
G155.A1 / A97 2008
Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter. - 1st ed. - Amsterdam : Butterworth Heinemann, 2008. - xiv, 231 p., [10] p. of plates : col. ill. ; 25 cm.
Includes bibliographical references (p. [211]-224) and index.
9780750684521 0750684526
Tourism--Marketing.
Place marketing.
Advertising media planning.
G155.A1 / A97 2008