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Planning and managing public relations campaigns :

Gregory, Anne, 1953-

Planning and managing public relations campaigns : a strategic approach / Anne Gregory. - 3rd ed. - London ; Philadelphia : Kogan Page, 2008 - viii;184p. 23cm

Includes index.

ISBN: 9780749451080 9780749459284

LCCN: 2010002521

Subjects--Topical Terms:
Public relations--Management.
Public relations--Great Britain.

LC Class. No.: HD59 / .G68 2010

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