Strategic marketing for nonprofit organizations /

Kotler, Philip

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, 2008 - vii, 504 p. : ill. ; 23.5 cm.

Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.

Includes bibliographical references and indexes.

9780132345545

2008040725

GB96-70956


Nonprofit organizations--Marketing

HF5415 / .K63 2008