The public relations handbook /
Theaker, Alison.
The public relations handbook / Alison Theaker. - 3rd ed. - London ; New York : Routledge, 2008. - x, 418 p. : ill. ; 24 cm. - Media practice .
Includes bibliographical references (p. [385]-407) and index.
The context of public relations. What is public relations? / Public relations and communications / Public relations, politics and the media / Public relations and management / Professionalism and regulation -- Strategic public relations. Public relations and corporate communication / Public relations and corporate identity / Public affairs and issues management -- Business ethics, public relations and corporate social responsibility / Research and evaluation : measuring the unmeasurable? -- Coping with culture : global public relations -- Stakeholder public relations. Media relations / Internal communications -- Corporate social responsibility in action : corporate community involvement and cause-related marketing -- An introduction to financial public relations / Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Not-for-profit public relations / Using new technology effectively in public relations -- Shaping the future. Future challenges for PR. Johanna Fawkes -- Johanna Fawkes -- Emma Wood, Ian Somerville -- Anne Gregory -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- John Hitchins -- Keeley Clarke -- Peter Brill, Cinzia Marrocco --
9780415428026 (pbk.) 0415428025 (pbk.)
2007026058
GBA766110 bnb
013823600 Uk
Corporations--Public relations.
HD59 / .T47 2008
The public relations handbook / Alison Theaker. - 3rd ed. - London ; New York : Routledge, 2008. - x, 418 p. : ill. ; 24 cm. - Media practice .
Includes bibliographical references (p. [385]-407) and index.
The context of public relations. What is public relations? / Public relations and communications / Public relations, politics and the media / Public relations and management / Professionalism and regulation -- Strategic public relations. Public relations and corporate communication / Public relations and corporate identity / Public affairs and issues management -- Business ethics, public relations and corporate social responsibility / Research and evaluation : measuring the unmeasurable? -- Coping with culture : global public relations -- Stakeholder public relations. Media relations / Internal communications -- Corporate social responsibility in action : corporate community involvement and cause-related marketing -- An introduction to financial public relations / Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Not-for-profit public relations / Using new technology effectively in public relations -- Shaping the future. Future challenges for PR. Johanna Fawkes -- Johanna Fawkes -- Emma Wood, Ian Somerville -- Anne Gregory -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- John Hitchins -- Keeley Clarke -- Peter Brill, Cinzia Marrocco --
9780415428026 (pbk.) 0415428025 (pbk.)
2007026058
GBA766110 bnb
013823600 Uk
Corporations--Public relations.
HD59 / .T47 2008