Strategic brand management :
Keller, Kevin Lane, 1956-
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England ; New York : Prentice Hall Financial Times, 2008. - xxvi, 829 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706328 (pbk. : alk. paper) 0273706322 (pbk. : alk. paper)
2008003326
Brand name products--Management.
HD69.B7 / K449 2008
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. - Harlow, England ; New York : Prentice Hall Financial Times, 2008. - xxvi, 829 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706328 (pbk. : alk. paper) 0273706322 (pbk. : alk. paper)
2008003326
Brand name products--Management.
HD69.B7 / K449 2008