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Relationship marketing:

Egan, John

Relationship marketing: exploring relational strategies in marketing John Egan - 3rd ed. - Edinburgh Gate; England Prentice Hall 2008 - xxi, 311 p. ; ill. ; 25 cm.

includes bibliographixcal references and index

ISBN: 9780273713197

Subjects--Topical Terms:
Relationship marketing

LC Class. No.: HF5415.55 / .E34 2008

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