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Mass communication theory :

Baran, Stanley J.

Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis. - 4th ed. - Belmont, CA : Thomson/Wadsworth, c2006 - xix, 412 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references (p. 387-404) and index.

ISBN: 0534637973 (pbk.)

LCCN: 2005920354

Subjects--Topical Terms:
Mass media--Philosophy.

LC Class. No.: P90 / .B37 2006

Dewey Class. No.: 302.23/01

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