Broadcast/cable/web programming :

Eastman, Susan Tyler.

Broadcast/cable/web programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c1997. - xvii, 471 p. : ill., map ; 25 cm.

Rev. ed. of: Broadcast/cable programming. 5th ed. 1996.

Includes bibliographical references (p. 451-471)and indexes.

053451295X


Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.

PN1992.55 / .E18 1996