| 000 | 00946nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20260330134105.0 | ||
| 008 | 260330b |||||||| |||| 00| 0 eng d | ||
| 040 |
_aSPU _cSPU _ddwaswala |
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| 050 |
_aTHE HF5548.3 _b.N48 2025 |
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| 100 | _aNgundo, Mercy Wanjiru | ||
| 245 | _aDigital Marketing Strategies and Competitiveness of Selected Online Marketplace Players in Kenya | ||
| 260 |
_aLimuru, Kenya: _bSt. Paul's University, _c2025. |
||
| 300 |
_axiv, 186p.; _bill. _c30cm. |
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| 500 | _aA Thesis Submitted to the School of Business and Leadership Studies in Partial Fulfilment of the Requirements for the Award of Degree of Doctor of Philosophy in Business Administration | ||
| 650 | _aElectronic commerce | ||
| 650 | _aInternet marketing | ||
| 650 | _aConsumer behavior | ||
| 650 |
_aCompetition _xEconomic aspects |
||
| 700 |
_aKinyanjui, Wanjiku N. _eSupervisor |
||
| 700 |
_aMwangi, Julius Kahuthia _eSupervisor |
||
| 942 |
_2lcc _cTHES |
||
| 999 |
_c60310 _d60310 |
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