000			01706cam a2200289 a 4500
001			15995920
003			OSt
005			20180918143659.0
008			091124s2011 nyub b 001 0 eng
010			_a 2009048218
020			_a9780073378886 (alk. paper)
020			_a0073378887 (alk. paper)
040			_aDLC _cDLC
050	0	0	_aP90 _b.D59 2011
082	0	0	_a302.23 _222
100	1		_aDominick, Joseph R.
245	1	0	_aDynamics of mass communication : _bmedia in transition / _cJoseph Dominick.
250			_a11th ed.
260			_aNew York : _bMcGraw-Hill Higher Education, _cc2011.
300			_axxiii, 482 p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
650		0	_aMass media.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c53612 _d53612