| 000 | 00790pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2388314 | ||
| 003 | OSt | ||
| 005 | 20170726154713.0 | ||
| 008 | 860102s1986 nyua b 001 0 eng | ||
| 010 | _a 85032301 | ||
| 020 | _a0471838756 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.A14 1986 |
| 082 | 0 | 0 |
_a658.8/3 _219 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, George S. Day. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bWiley, _cc1986. |
||
| 300 |
_axvi, 677 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aWiley series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aDay, George S. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c51307 _d51307 |
||