000 00547nam a22001577a 4500
008 170614b xxu||||| |||| 00| 0 eng d
020 _a9780070887299
050 _aHF5415.13
_b.M369 2001
245 _a Basic marketing :
_ba global-managerial approach /
_cWilliam D. Perreault, Jr., E. Jerome McCarthy
250 _a10th canadian ed.
260 _aChicago :
_bIrwin,
_c2001
300 _a(1 volume, various pagings) :
_bcolor illustrations, color maps ;
_c27 cm
500 _aInclude index
650 _2Marketing
_xManagement
942 _2lcc
_cBK
999 _c50747
_d50747