| 000 | 00980cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 12318609 | ||
| 003 | 0 | ||
| 005 | 20170317151629.0 | ||
| 008 | 010222s2002 maua b 001 0 eng | ||
| 010 | _a 2001030383 | ||
| 020 | _a0070275491 (alk. paper) | ||
| 020 | _a9780070275492 | ||
| 040 | _cSPU | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.L44 2002 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2002. |
||
| 300 |
_axxv, 502 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aProduct management. | |
| 700 | 1 | _aWiner, Russell S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001030383.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001030383.html |
| 942 |
_2lcc _cBK |
||
| 999 |
_c49492 _d49492 |
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