000 00865 a2200157 4500
008 110614t xxu||||| |||| 00| 0 eng d
020 _a9781844801213
100 _aEgan,John
245 _aMarketing communications
260 _bCengage learning
_c2007
_aLondon
300 _axxii,467 p.
_c28 cm.
942 _cBK
_2lcc
999 _c38566
_d38566