| 000 | 00571 a2200181 4500 | ||
|---|---|---|---|
| 008 | 090625t xxu||||| |||| 00| 0 eng d | ||
| 050 |
_aHF5415 _b.D753 2006 |
||
| 100 | _aDoyle, Peter | ||
| 245 |
_aMarketing management and strategy _cPeter Doyle and Philip Stern |
||
| 250 | _a4th ed | ||
| 260 |
_bPrentice Hall (Financial Times) _c2006 _aNew York |
||
| 300 |
_axii, 446 p. ; _bcol. ill. ; _c26.5 cm. |
||
| 500 | _aincludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing management | ||
| 700 | _aStern, Philip | ||
| 942 |
_cBK _2lcc |
||
| 999 |
_c34744 _d34744 |
||