Advertising, promotion & supplemental aspects of integrated marketing communications /

]]> By Shimp, Terence A .
Fort Worth : Dryden Press, 2000 .
xxix, 674 p. : , Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993 | Includes bibliographical references and indexes 29 cm .
9780030211133 | 0030211131

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Contemporary direct marketing /

]]> By Spiller, Lisa D..
Upper Saddle River, N.J. : Prentice Hall, 2004 .
xxvi, 410 p. : , Prev. ed. published as: Contemporary direct marketing / Lisa D. Spiller, Martin Baier. c2005. 24 cm..
9780131017702

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Advertising, promotion & supplemental aspects of integrated marketing communications /

Contemporary direct marketing /