TY  - BOOK
AU  - Ngundo, Mercy Wanjiru
AU  - Kinyanjui, Wanjiku N.
AU  - Mwangi, Julius Kahuthia
TI  - Digital Marketing Strategies and Competitiveness of Selected Online Marketplace Players in Kenya
AV  - THE HF5548.3 .N48 2025
PY  - 2025///
CY  - Limuru, Kenya
PB  - St. Paul's University
KW  - Electronic commerce
KW  - Internet marketing
KW  - Consumer behavior
KW  - Competition
KW  - Economic aspects
N1  - A Thesis Submitted to the School of Business and Leadership Studies in Partial Fulfilment of the Requirements for the Award of Degree of Doctor of Philosophy in Business Administration
ER  -