TY - BOOK AU - Gutenberg,Jeffrey AU - Bush,Ronald F. TI - Marketing research:: MGT 333 SN - 9781121405646 AV - HF5415.2 .G88 2014 PY - 2014/// CY - McGraw-Hill Education PB - USA KW - SPSS for Windows KW - Marketing research N1 - "SPSS integration"-- Pref; Includes bibliographical references and index ER -