TY - BOOK AU - Perruchet, Marie, TI - One perfect pitch : : how to sell your idea, your product, your business-- or yourself SN - 9780071837590 AV - HF5415 .P4364 2016 PY - 2016///] CY - New York : PB - McGraw-Hill, KW - Marketing KW - Entrepreneurship KW - New business enterprises KW - Storytelling N1 - Includes bibliographical references ER -