TY  - BOOK
AU  - Aaker,David A.
AU  - Day,George S.
TI  - Marketing research
SN  - 0471838756
AV  - HF5415.2 .A14 1986
U1  - 658.8/3 19
PY  - 1986///
CY  - New York
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -