TY  - BOOK
TI  -  Basic marketing: a global-managerial approach 
SN  - 9780070887299
AV  - HF5415.13 .M369 2001
PY  - 2001///
CY  - Chicago
PB  - Irwin, 
KW  - Marketing
KW  - Management
N1  - Include index
ER  -