TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 9780072883923
AV  - HF5821 .B62 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes index
ER  -