TY - BOOK AU - Hair, Joseph F. AU - Bush, Robert P. AU - Ortinau, David J. TI - Marketing research : : within a changing information environment / SN - 9780071195447 AV - HF5415.2 .H35 2003 PY - 2003///. CY - Boston : PB - McGraw-Hill/Irwin KW - Marketing research. N1 - Includes bibliographical references and indexes ER -