TY  - BOOK
AU  - Lancaster, Geoff
AU  - Ashford, Ruth
AU  - Massingham, Lester
TI  - Essential of marketing
AV  - HF5415 .L36 2002
PY  - 2002///
CY  - London
PB  - McGraw-Hill Publishing Company
KW  - Marketing
N1  - Includes index
ER  -