TY  - GEN
AU  - Masterson, Rosalind
AU  - Pickton, David.
TI  - Marketing: an introduction
SN  - 0077098765
AV  - HF5415 .M37 2004
PY  - 2004///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
N1  - includes glossary and index
ER  -