TY  - BOOK
AU  - Kelleher,Tom
TI  - Public relations online: lasting concepts for changing media 
SN  - 1412914175 (pbk.)
AV  - HM1221 .K45 2007
PY  - 2007///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Public relations
KW  - Data processing
KW  - Computer network resources
N1  - Includes bibliographical references and index; Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation
UR  - http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
UR  - http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html
ER  -