TY  - GEN
AU  - Doyle, Peter
AU  - Stern, Philip
TI  - Marketing management and strategy
AV  - HF5415 .D753 2006
PY  - 2006///
CY  - New York
PB  - Prentice Hall (Financial Times)
KW  - Marketing
KW  - Marketing management
N1  - includes bibliographical references and index
ER  -