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Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.

By: Material type: TextPublication details: New York : McGraw-Hill, c2004.Description: viii, 337 p. ; 23 cmISBN:
  • 0071422145 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1/03 21
LOC classification:
  • HF5826.5 .S87 2004
Online resources:
Item type: Book
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5826.5 .S87 2004 (Browse shelf(Opens below)) 1 Available 059520
Total holds: 0

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