Marketing research / David A. Aaker, George S. Day.

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TextSeries: Wiley series in marketingPublication details: New York : Wiley, c1986.Edition: 3rd edDescription: xvi, 677 p. : ill. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
		Nairobi Campus General Circulation		Non-fiction		HF5415.2 .A14 1986 (Browse shelf(Opens below))				1	Available			054652

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Includes bibliographical references and index.

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