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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:
  • 0072864877 (alk. paper)
  • 0071111778 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.3 .P48 2005
Online resources:
Item type: Book
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Nairobi Campus General Circulation Non-fiction HF5415.3 .P48 2005 (Browse shelf(Opens below)) Available 048461
Total holds: 0

Various multi-media instructional materials are available to supplement the text.

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